Rural Logistics – Day 7

While we know some international development agencies encourage participation through so-called “sitting fees” – Ubia Soko relies on word of mouth, farmer networks and the usefulness of the product to attract interest – we use the app to message farmers. 70 plus smallholders, both men and women, travelled up to 4 kms to attend the Ubia Soko training session in Michenga today. Almost all participants had phones but not all phones were reliable. It was a very wet day but farmers overcame their logistical problems to be trained to use the Ubia Soko app.

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