We have learned over the years that you cannot implement field based programmes without partners. We recognise that although we may have the technology and knowhow to implement the rollout of our mobile app, Ubia Soko, we cannot do this on our own. It would be impossible.
We have brought together partners to help make the programme relevant – not only to traders and input distributors – we also need to win the hearts and minds of farmers. One of our partners, the Agricultural Council of Tanzania (ACT) has been working in Tanzania for many years, providing grassroots level support to farmer associations, building trust. ACT assists Ubia Soko by introducing us to farmer organisations, agricultural traders, processors and their networks. ACT also helps us with local Government contacts at the district and village levels and ensures awareness and acceptance of the platform at the national level.