The planning for farmer training and registration takes time. We are lucky that we are working with partners like Petrobena and Dicklukala, who have logistics experience particularly in the regions where we are operating. Knowledge of farmer behaviour is incredibly valuable when we are planning the Ubia Soko rollout; plus a clear understanding of what works (and what doesn’t!). There is always some trial and error – but, as John Maynard Keynes said – it is better to be roughly right than precisely wrong.