One of the key success factors in any commercial partnership is to understand the business of your partners. We have been fortunate that we have partners that are both open and willing to share the challenges and opportunities they face in building their businesses as well as practicing clear communication that results in a strong and lasting relationship. One of our directors, Mihayo popped into see the Petrobena team in Morogoro last week to discuss the upcoming next stage farmer registration. He also spent time with the company’s lead agronomist Julius Lagat to understand how Yara fertilizer products can significantly increase yields and when applied appropriately by smalholders open up significant new cash flow opportunities for them. Using our Ubia Soko application will help smallholders streamline the bulk ordering process offering them significant cost discounts. This is a win-win situation for farmers and the partners.