Cambridge AgTech company announces a new Director to support development of the AGRIinsight platform across East Africa.


The AGRIinsight Board is pleased to announce the appointment of Ms. Cesear Mloka as a Director of the Company from immediate effect.

Cesear has over a decade of senior management experience in Marketing & Communication across Financial Services, Telecommunication, Government & Beverages sectors in East Africa.   She was the recipient of the 2017 ” Marketer of the Year” Award at the Tanzania Excellence Leadership Awards focusing on developing and building brands in emerging markets. She is passionate about opportunities that impact and change the lives of people.

As Director, Cesear will strengthen our East African expertise and marketing know-how. She will provide direction and guidance in our initiatives specifically in Tanzania and further the development and rollout of our Ubia Soko application. Cesear will leverage her skills in building and implementing our branding and marketing strategies to unlock further growth for the company.

Before private consulting, Cesear was the marketing Director for Serengeti Breweries Tanzania from 2015-2018 and led in the development of the company’s Brand Portfolio strategy. She was awarded best sales growth for the Guinness brand in Africa at the Guinness Africa Summit in 2018. She has also worked in the telecoms sector and as Marketing Director for CELTEL/ZAIN/AIRTEL Uganda, led a successful re-branding and equity transfer.

Patrick Guyver, Chair of the Board said, “We are delighted to appoint Cesear to this position. Her broad industry exposure to agribusiness and telecommunications across East Africa and with consumer brands including Diageo Beverages brings a wealth of relevant expertise to the AGRIinsight Board.” He added, “We are particularly keen to tap into Cesear’s knowledge of marketing and communication across East Africa and how this links to farmer’s needs. We ensure the human centered design and messaging we are developing leads to active use of Ubia Soko by farmers at scale.”

About Us

AGRIinsight Ltd is a UK founded enterprise with a subsidiary company operating in Dar es Salaam. The company is developing innovative technologies and business solutions to be used in emerging markets. AGRIinsight has developed an online platform and mobile applications that provide farmers and agribusinesses with a range of demand-led services including finance, insurance and related agricultural services. The company was formed in 2015 and won a place in the “Serious Impact” programme from the Future Business Centre in Cambridge. AGRIinsight’s tools are based on a technology that enables the combining of different but related functions onto one platform and at the same time integrating them to allow farmers to access financial services. AGRIinsight technology works on every farmer’s low-cost feature phones, making it a powerful application that is easy to support and maintain. Once the apps are deployed to the network, they are instantly available to every subscriber.

Visit our websiteto learn more or follow us on twitter.

Cambridge 23rd July 2019

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