AGRIinsight is well aware of the challenges of ensuring farmers not only sign up to the #ubiasoko services but also become regular users. This week we are in training sessions with the team and our partners ensuring we understand who our target customers are, what they want and how they expect the services to be …
Continue reading "Ubia Soko – Offering farmers what they want"
One of the key success factors in any commercial partnership is to understand the business of your partners. We have been fortunate that we have partners that are both open and willing to share the challenges and opportunities they face in building their businesses as well as practicing clear communication that results in a strong …
The AGRIinsight Board is pleased to announce the appointment of Mr. Mihayo Wilmore as a Director of the Company from immediate effect. As Director, Mihayo will provide leadership to our initiatives specifically in Tanzania and to further the development and rollout of our Ubia Soko application. Mihayo will consolidate and build on our …
The next phase in farmer registration has begun. We have had good farmer turnout at the demonstration events in the villages. Here is a clip of farmer registration in Minepa yesterday - with queues forming as farmers waited patiently to be registered and get access to the Ubia Solo services.
The AGRIinsight field team has arrived back in Ifakara after two weeks on the road. This is a small rural town in the Kilombero District, Morogoro Region and is the main trading centre for Kilombero and Ulanga districts. It is also the headquarters of one of the main traders with whom we are working. When we …
We have learned over the years that you cannot implement field based programmes without partners. We recognise that although we may have the technology and knowhow to implement the rollout of our mobile app, Ubia Soko, we cannot do this on our own. It would be impossible. We have brought together partners to help make …
Meet the Ubia Soko field team on their stopover in Chisano today: Frédéric, Jesko and Joshua. Fred is our CIO and has lived and worked in Tanzania for many years; he has in-depth knowledge of the region. Jesko is one of the larger commodity traders in the Morogoro region and has been central to creating …
We gained important insights from our work in Ngalimila this morning. Many farmers were complaining that they have tried using fertilisers but all they do is make the maize grow taller with no yield increases. Farmers are invariably buying cheaper urea and not complementing this with additional nutrients like P and K or new seeds. …
We were finalising our initial field training sessions today. It’s been an insightful and valuable stage in our rollout. We are continuing with further farmer registration over the next 2-3 weeks. The traders with whom we have been working are taking over this part of the process - keen to extend registration. Our target is …
We recognise the importance of mainstreaming gender equality and social inclusion in our work. Research shows that involving women in agriculture creates more stable supply chains in addition to increased productivity and higher product quality. The gender gap in bank account use is currently about 10-15%, however the gap is being reversed in mobile money accounts, …
