In each village we come to there is enthusiasm. The farmers' questions mainly revolve around prices, passwords and packages. Farmers are keen to understand the specifics of the inputs packages offered on Ubia Soko. Our message here today in Milmba focuses on matching inputs packages to particular commodities as well as how the platform can offer …
We have been pleased with turnout at our village-by-village rollout. One thing we are learning is the various routes we can take to scale the uptake by farmers. It is clear that the distributors and traders we are working with are keen to take on the farmer registration. One of the traders has been with …
While we know some international development agencies encourage participation through so-called "sitting fees" - Ubia Soko relies on word of mouth, farmer networks and the usefulness of the product to attract interest - we use the app to message farmers. 70 plus smallholders, both men and women, travelled up to 4 kms to attend the …
In July a few of the Agriinsight team visited Mbalaji village. When we returned today we were encouraged to see that the farmers had kept their passwords and wanted to continue to use the Ubia Soko service. We worked with farmers who were keen to train and learn more and some helped new farmers to …
