One of the key success factors in any commercial partnership is to understand the business of your partners. We have been fortunate that we have partners that are both open and willing to share the challenges and opportunities they face in building their businesses as well as practicing clear communication that results in a strong …
We have learned over the years that you cannot implement field based programmes without partners. We recognise that although we may have the technology and knowhow to implement the rollout of our mobile app, Ubia Soko, we cannot do this on our own. It would be impossible. We have brought together partners to help make …
While we know some international development agencies encourage participation through so-called "sitting fees" - Ubia Soko relies on word of mouth, farmer networks and the usefulness of the product to attract interest - we use the app to message farmers. 70 plus smallholders, both men and women, travelled up to 4 kms to attend the …
