AGRIinsight is well aware of the challenges of ensuring farmers not only sign up to the #ubiasoko services but also become regular users. This week we are in training sessions with the team and our partners ensuring we understand who our target customers are, what they want and how they expect the services to be …
Continue reading "Ubia Soko – Offering farmers what they want"
We were finalising our initial field training sessions today. It’s been an insightful and valuable stage in our rollout. We are continuing with further farmer registration over the next 2-3 weeks. The traders with whom we have been working are taking over this part of the process - keen to extend registration. Our target is …
While we know some international development agencies encourage participation through so-called "sitting fees" - Ubia Soko relies on word of mouth, farmer networks and the usefulness of the product to attract interest - we use the app to message farmers. 70 plus smallholders, both men and women, travelled up to 4 kms to attend the …
In July a few of the Agriinsight team visited Mbalaji village. When we returned today we were encouraged to see that the farmers had kept their passwords and wanted to continue to use the Ubia Soko service. We worked with farmers who were keen to train and learn more and some helped new farmers to …
