Farmers benefit from using Ubia Soko through discounts and premiums offered to them by traders and and distributors, making farming more profitable. Distributors and traders gain from greater market penetration and an ability to develop bulk orders and increase volumes and revenues.
We are currently introducing Ubia Soko to farmers, inputs distributors and traders in the Southern Highlands of Tanzania. We aim to have some 200,000 active users in the next 18-24 months.
By using Ubia Soko farmers will make substantial cost savings and sales premiums. It is expected that many millions of additional revenue will be pumped back into the rural economy in which we work. The streamlined and integrated digital payments system provided by Ubia Soko also allows traders to recycle their working capital more efficiently making our service extremely attractive to them.