The African population is expected to grow by 1 billion people within the next 35 years. Farmers and their families are one of the most important demographics on the continent as they make up well over 70% of the population as well as contribute a large proportion of GDP in most countries.
A farmer is no different from a doctor or lawyer in that they are aspirational and consumers of a wide variety of products, seeking out quality affordable goods for their families. However, farming families are typically excluded from business growth strategies. Cited reasons for exclusion include a perceived lack of cash and that they are too difficult and expensive to reach.
However, the premise that farming families don’t have money to save or consume products is false. The mobile phone and mobile money industries have shown exponential growth over the last 10 years mainly because of the development of network access in rural areas allowing rural dwellers to purchase phones and access services.
There is therefore huge potential to open up new markets to the rural population by providing digital tools that will spread and stretch the farmers wealth beyond the harvest period.
By using Ubia Soko’s AI and other algorithms, coupled with careful management, Ubia Soko helps farmers and their families build businesses as well as attain lifestyles they aspire to.